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A great diversity of online dating services currently exists. Some have a broad membership base of diverse users looking for many different types of relationships. Other sites target highly specific demographics based on features like shared interests, location, religion, or relationship type. Online dating services also differ widely in their revenue streams. Some sites are completely free and depend on advertising for revenue. Others utilize the freemium revenue model, offering free registration and use, with optional, paid, premium services. [1] Still others rely solely on paid membership subscriptions.

The bulk of online dating ad spends are found on Cable TV. In 2007, $117 million - or 61% of all ad buys - were spent on cable. Network TV ran a distant second with a total $ million in ad expenditures. Internet ad spending was not included in Nielsen's analysis, since internet ad spends do not factor search/sponsored links, which are likely a significant part of a dating site's campaign strategy.


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